Beneath the veneer of flashing lights, free cocktails and the joyful bleeping of slot machines lie casinos that are engineered to slowly bleed patrons of their cash. For years, mathematically inclined minds have attempted to use their knowledge of probability and game theory to beat the casinos. But they’ve come up against a wall of security measures that are designed to foil any attempt to cheat or steal money from the establishments.
It’s no wonder that casinos play a central role in many of the best movies. From the mob-inspired Casino to a more romantic Venice in the Casino di Venezia, the casinos of the big screen have made an indelible mark on film. But what’s the real story behind these famous casinos?
Casino
The name “casino” comes from the Italian word for “gambling house.” The first casino was a small clubhouse where people met to gamble, drink and socialize. Over time, the popularity of these gambling houses grew and they spread throughout Europe. Today, casinos are often located in or combined with hotels, resorts, restaurants, retail shops and other tourist attractions.
In addition to having high-end design and offering a variety of games, casinos must focus on the customer experience. Customers look to each other for recommendations and reviews rather than a casino’s marketing, and this is why it’s important to monitor customer feedback and social media. Casinos should display positive testimonials on their websites and social media and also record and broadcast videos of happy guests and lucky winners.
