When people hear the word Casino, they usually think of one of the megaresorts in Las Vegas ablaze with neon lights and games of chance. But casinos are much more than glitzy hotel entertainment complexes. They are social spaces designed around noise, light, and excitement, where patrons interact with each other or directly with the machines they play. There are a few casino games that require some degree of skill, such as poker and craps, but most are pure chance. And because they are businesses that must make money, mathematical odds always give the house an edge over players.
To compensate for this, casinos try to create a manufactured blissful experience that attracts and retains customers. They waft scented oils throughout their ventilation systems and arrange the lighting to create a cheerful atmosphere. They also offer a variety of dining and nongaming options to appeal to different preferences and budgets. And they reward big bettors with free spectacular entertainment, reduced-fare transportation, hotel rooms, and other inducements.
To help them compete with these factors, casinos need a strategy that goes beyond demographics to understand what their audience wants and needs. That’s why we recommend focusing on discoverability and navigation to create a website that is easy for potential customers to find and use. The right digital marketing strategies can help a casino evolve from an average competitor into a industry-leading destination.
