Casino is a movie about greed, corruption and betrayal that also happens to be very entertaining. It lacks the pizzazz of Goodfellas but it’s a very convincing depiction of human tragedy.
It’s hard to understand how otherwise rational people – working folk making reasoned financial decisions on a daily basis – can throw hundreds or even thousands of dollars away based on the roll of a die or spin of a wheel. And how is it that casinos get people to do so? The answer is the casino’s secret weapon: booze.
Gambling is a highly addictive activity, so the casino environment is designed to keep the booze flowing — in a way that will not only distract players from thinking about the money they are losing but will also lower their inhibitions and make them more likely to play. To this end, casinos don’t have clocks, and the decor often tricks you into not knowing what hour of the day or night it is.
While casino gaming is an essential element of the business, many casinos offer more than just slots and tables. They may have luxurious hotels, cutting-edge technology, flexible event and entertainment spaces, and award-winning restaurants. These amenities and more are all important components of the casino experience, so a strategic marketing plan should aim to promote these things as well. Events and group business are especially a target audience for casino marketers, as these types of visitors spend less time on the gaming floor but have a bigger budget than regular guests. Use Cvent’s Competitive Market Ads and Search Ads to reach planners in similar or sister markets, ensuring that your casino is top of mind as they plan group trips.
